Do Your Part to Help End Domestic Violence- Pass the #PurplePurse

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

The month of October is Domestic Violence Awareness Month.  I am aware that this is a growing problem, but I never realized just how bad it is.  Did you know that domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined.  It happens more than 145 times each hour in the U.S., and on average, three women die every day as a result. The statistics are staggering!  What is even sadder to me is that only about half of Americans say they would know how to help a victim of domestic violence.

Sadly, one of my family members was a victim of domestic violence as a young bride and mother.  Years of it went on before she finally had the courage to get out of the situation with her children, but not without suffering greatly beforehand, and struggling to raise her children alone afterward.  I am unaware what resources were available for her all those years ago, (thankfully we have a close family who was there to assist), but for those today, the National Domestic Violence Hotline can help.  If you or someone you know needs help, please call 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Purple PurseLogo_PrelimThere are other companies reaching out to help this cause as well.  In 2011- to help give a voice to this issue- The Allstate Foundation created the Purple Purse campaign. Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence.  The Allstate Foundation uses Purple Purse and to get people talking about domestic violence. (A Spanish-language site is available at The website appears to be an online fashion magazine, but when the user looks more deeply, she will find a safe place with a variety of information and resources specific to the issue of domestic violence and financial empowerment.

As part of Domestic Violence Awareness Month, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way.  For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. They’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.

If you don’t get your hands on one of the purple purses that are being passed around the country, you can still help by logging onto and sharing a virtual purple purse.  Each time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA.

Visit to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence.

Remember, YOU can help end domestic violence! Purple Purse: Pass It On.  Click the image below to help me “pass the purse”!

BSM Virtual Purse Pass Card


  1. This sounds like a great program thanks for sharing it 🙂

  2. Those statistics truly are scary. Domestic violence is such a hidden issue, and I’m really glad this campaign is working to raise awareness.

  3. Tiffany Dover says:

    This program is amazing and I personally know several people that have deal with domestic abuse including myself. This program will help so many!

  4. I think this is such a vital issue! I clicked and entered my purse number! I’m so glad large companies like this are taking up such a difficult campaign.

  5. So glad to see a company taking this seriously, what a great cause!

  6. Such a great cause. Domestic Violence is a very scary thing.

  7. Locking someone up overnight and telling them not to contact the other party does nothing. Unfortunately little is done when there is a violation of a restraining order. We need stronger laws and stricter punishments to stop these people. Victims know that the offenders only get a slap on the hand and the offenders know the police/justice system does nothing to stop them. It take death and near death injuries before something is done. When are we going to stand up for the victims? It sickens me.

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